The U.S. cold, cough, and sore throat remedies market is driven by a diverse range of factors, including the incidence of colds and flu, growth in the child, senior, female, and Hispanic populations, and a growing trend to self-diagnose and self-treat minor ailments. Beyond analysis of these drivers, this report also offers extensive examination of the following:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Cold/Allergy/Sinus Tablets
Segment Performance—Cold/Allergy/Sinus Liquids
Segment Performance—Nasal Products
Segment Performance—Cough Drops
Segment Performance—Cough Syrup/Sore Throat Liquids
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other: Supermarkets & Mass
Market Drivers
Natural Channel/SPINS
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Getting Sick
Treatment
Treatment types
Effectiveness of Cough/Cold Medicine
Selecting Medicine
Safety Concerns
Homeopathic and Natural/Alternative Remedies
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Cold/Allergy/Sinus Tablets
Brand Share—Cold/Allergy/Sinus Liquids
Brand Share—Nasal Spray/Drops/Inhaler
Brand Share—Cough Drops
Brand Share—Cough Syrup/Sore Throat Liquids
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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Competition from natural and homeopathic remedies, which have steadily gained popularity in the U.S., and OTC remedy manufacturers’ attempts to capitalize on the trend
