“Despite increasing sales, the cough, cold, flu, and allergy market is up against several challenges. Most consumers seek to prevent getting sick, lessening the need for remedies to treat their ailments. Additionally, it is difficult to predict the severity of a given cold or flu season. Providing ways to help consumers get the exact product to fit their needs can help to increase brand loyalty.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Treating Ailments
Determining How to Treat Ailments
Product Selection
Purchasing Attitudes and Behaviors
Preventing Illness
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Cold, Flu, Allergy, and Sinus Remedies
Brand Share – Nasal Remedies
Brand Share – Cough/Sore Throat Drops
Brand Share – Cough Syrup/Sore Throat Liquids
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
9th January 2015
“The year 2014 brought on a lot of changes to the OTC healthcare market, including Bayer’s acquisition of Merck & Co. This will shake up competition in the cough, cold, flu and allergy market by offering a wide range of products for ailment sufferers to choose from.” 
25th November 2014
“Consumers primarily shop at convenience stores for gas, or quick grab-and-go items like pre-packaged food, drinks, or cigarettes. Now, they will be able to easily get nonprescription medications at affordable prices, further increasing the level of convenience. This move by 7-Eleven may spawn other c-store competitors to offer similar over-the-counter ...
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Does consumers changing approach to health present an opportunity for product expansion?
