The incidence of suffering from a cough or sore throat becomes elevated during more severe cold and flu seasons. As a result, fluctuations in market sales correspond to the severity of flu seasons. The cough and throat remedies market is also driven by other factors, including key demographics such as children, seniors and women. A stuttering economy marked by high unemployment and underemployment rates, along with suppressed disposable personal incomes ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Cough and Sore Throat Drops
Segment Performance—Cough Syrup
Segment Performance—Liquid Sore Throat Remedies
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Supermarkets
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Ailments Experienced
Treating Coughs, Colds, and Sore Throats
Products Used to Treat Cough and Sore Throat
Product Types and Brands Purchased
Cough and Sore Throat Preparedness
Factors Impacting Remedy Choice
Product Specifications
Important Product Attributes
Cough and Throat Remedies Attitudes and Concerns
Kids and Cough/Sore Throat Remedies
Impact of Race/Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Cough and Sore Throat Drops
Brand Share—Cough Syrup
Brand Share—Liquid Sore Throat Remedies
Innovation and Innovators
Marketing Strategies
Key Household Purchase Measures—SymphonyIRI Builders Panel
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
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Opportunities to increase market sales by tapping into a less likely user group (adults aged 18-24) and partnering with in-store clinics to increase brand profile
