Cough and Throat Remedies - US - May 2008
Cough and Throat Remedies - US - May 2008

The cough and throat remedies market has undergone significant fluctuations during 2002-07, due mostly to the relative severity of annual cold/flu seasons. Yet, another cause of volatility came in 2007 and 2008 as the industry faced strong challenges from the U.S. Food & Drug Administration (FDA) regarding the efficacy and safety of children's remedies, which resulted in a late 2007 voluntary recall of infant's cough formulas ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Cough Drops
Segment Performance—Cough Syrup
Segment Performance—Sore Throat Liquid
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Attitudes and Motivations
Race and Ethnicity
Cluster Analysis—Open-minded, Multi-weaponeers; Diligent Droppers; and Unprepared Reactors
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Cough Drops
Brand Share—Cough Syrup
Brand Share—Sore Throat Liquid
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations