The US cough and throat remedy market is driven by a range of factors, including the seasonal severity of colds and flu; population growth among children, seniors, and women, particularly those with young children (who are all more susceptible to contracting colds and flu); and the recession, which has further spurred the trend for self-diagnosis and self-medicating. Rising rates of unemployment and uninsured, which also impact consumers’ use of OTC ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Cough Drops
Segment Performance—Cough Syrup
Segment Performance—Sore Throat Remedies
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx Outlets
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Ailments
Treatment
Product Types Used
Product Selection and Concerns
Important Attributes
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Cough Drops
Brand Share—Cough Syrup
Brand Share—Sore Throat Remedies
Innovation and Innovators
Brands and the Advertising Landscape
Brands Purchased
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI/Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix: Trade Associations
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Opportunities to grow sales in the market, from on-the-go remedies to technological applications of personal media devices
