Televisions - US - October 2008
Televisions - US - October 2008

A variety of factors are driving television market growth. These include the transition to digital broadcasting, a tendency to spend time and entertain at home and a host of new services that allow people to watch what they want, when they want. It is evident that growth is occurring more within some consumer segments than others. Moreover, it is clear that there are substantial opportunities for companies that can create ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—LCD Televisions
Segment Performance—Plasma Televisions
Segment Performance—Front-projection TVs
Segment Performance—Rear-projection Televisions
Segment Performance—OLED Televisions
Segment Performance—Playback combination TVs
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Race/Hispanic Origin Tables
Appendix: Additional Responses by Age
Appendix: Additional Responses about TV Features
Appendix: Trade Associations

Other

Scopes and Themes
Innovation and Innovators: Focus on PC2TV
Television Campaigns
Product Knowledge
Attitudes toward Spend
The Research Process
Race/Hispanic Origin: Focus on Asians and Blacks