Televisions - US - September 2012
Televisions - US - September 2012

The television market has been in decline since 2007 as average prices for television sets have plummeted. Consumers have consistently selected TVs based on screen size and low price, rather than picking up higher-cost TVs, including 3DTVs. This divergence between industry desires and consumer needs is a central problem in the market, and the results have been margins so slender that the field of suppliers is thinning.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Ownership and Intent to Purchase
The Smart TV
Ownership and Intent to Purchase 3DTVs
Power Consumption—Interest in Efficiency
Men and Televisions
The High-Income Buyer
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Brands
Marketing Strategies
Innovation and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Additional Data on Internet Features and Smart TVs
Appendix – Additional Intent to Purchase Data
Appendix – Other Useful Consumer Tables
Appendix – Additional Tables on Retailers Shopped
Appendix – Trade Associations