Televisions: Incl Impact of COVID-19 - US - September 2020
Televisions: Incl Impact of COVID-19 - US - September 2020

“The strong bond Americans have to television has strengthened the TV market despite the pandemic and should support it even through the recession. TV brands should be taking steps to ensure their products reflect consumer attitudes that the television set isn’t just an electronic device or piece of furniture, but an essential feature of the household.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Segment Performance
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

TV Ownership
TV Locations
Desired TV Features
Brand Opinion
Reasons for Purchase
TV Research Behaviors
Role of TV in the Household
Attitudes toward TV Connectivity

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Market Share
Competitive Strategies
The Consumer – Key Takeaways
Key Consumer Trend Drivers and Televisions

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Market Opportunities
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
Appendix – Mintel Trend Drivers