Marketing to Moms - US - October 2007
Marketing to Moms - US - October 2007

There are an estimated 83 million mothers in the United States. Mintel’s report provides insights on the modern mom, and how to create successful, targeted marketing for this important market.

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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary


Scopes and Themes
The Core Needs and Values of Moms
Mothers’ Attitudes towards Shopping, Childcare, Household Responsibilities and Media Influences
Key Mom Product Markets: An Exploration
How to Reach Moms: Effective Marketing Techniques
Influences on Moms’ Purchasing Decisions
Moms’ Attitudes towards Shopping, Food and Family
Future Trends
New Products Targeted at Moms and Kids