This report examines strategies marketers can use to reach the large and diverse population of mothers in the U.S.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
How Many Moms?
Who Are the Moms?
Moms and their Families
Working Moms, Inside and Outside the Home
What Makes a Good Mom?
What Makes a Good Mom Worry?
Moms and Shopping
Key Mom Product Markets
It Takes a Community
Influences on Moms’ Purchasing Decisions
Moms’ Helpers
Custom Consumer Groups
Cluster Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
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The demographics of motherhood, ranging from their age and income, to their employment, marital status and the type of household in which they live
