“In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children—and her aspirations for them—can help brands tailor messaging that will resonate with moms and assist with solutions.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Moms by the Numbers
Demographics of Moms
The Mom Economy
Moms’ Parenting Situation
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Moms’ Online Activities Related to Family
Moms’ Purchase Influencers
How Moms Spend Personal Free Time
Moms’ Top Concerns
Moms’ Top Aspirations for Child
Moms’ Attitudes toward Parenting
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Tables
Appendix – Moms’ Parenting Situation
Appendix – Moms’ Online Activities Related to Family
Appendix – Moms’ Purchase Influencers
Appendix – Moms and Social Media, Magazines Read
Appendix – How Moms Spend Personal Free Time
Appendix – How Moms Would Like to Spend Their Personal Free Time
Appendix – Moms’ Top Concerns
Appendix – Moms’ Top Aspirations for Child
Appendix – Moms’ Attitudes Toward Parenting
Appendix – Moms’ Attitudes About Involvement With Kids
Appendix – Trade Associations
12th June 2014
“Parents of young children over index on crafting activities. Offering arts and crafts projects with added benefits should appeal to these parents, especially during the summer months.” 
19th May 2014
“The modern mom is drastically different from the home-bound housewife of the 1960’s. In 2014, many moms are juggling kids, careers, and housework, which means they are looking for products and services that help them lessen the load.”
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How do moms feel about their children and social media?
