Marketing to Moms - US - July 2005
Marketing to Moms - US - July 2005

With over 82 million American mothers controlling $1.3 billion in household spending, moms are one of the most profitable and sought-after consumer segments. However, marketers have a challenge in reaching this elusive and dynamic market. Because of the hectic and stressful lives that most moms lead, and the sheer number and type of decisions she makes throughout the day, it is difficult to know when and how to best ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Research Methodology
Appendix: What is Mintel?

Other

Introduction and Abbreviations
Demographics
The Core Needs and Values of Moms
Key Mom Product Markets: An Exploration
How to Reach Moms: Effective Marketing Techniques
Influence on Moms’ Purchasing Decisions
Moms’ Attitudes Towards Shopping, Food and Family
Future Trends
Products Targeted at Moms and Kids