Marketing to Moms - US - February 2010
Marketing to Moms - US - February 2010

The well-established notion that moms control or strongly influence most of a household’s spending is taking on even greater significance as the Great Recession continues to motivate American families to re‑evaluate what’s truly important in their lives. Understanding moms’ perspectives and priorities has never been more important to brand marketers and retailers.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

How Many Moms
Who Are the Moms?
Moms and Their Families
Working Moms, Inside and Outside the Home
What Makes a Good Mom?
Moms and Family Activities
Moms, Food and Nutrition
Moms and Shopping
Influences on Moms’ Purchase Decisions
Moms and Social Networking
Moms and Technology
Moms Apart from Their Families
Custom Consumer Groups
Cluster Analysis

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations