The total market for non-alcoholic drinks increased in value by 10.6% between 2002 and 2004 to stand at £11.02 billion, and rose by a further 1.6% in 2005 to reach an estimated £11.2 billion. While slow rates of overall growth reflect the mature nature of the market, there are significant areas which still show potential for further development, including smoothies, sports drinks, juice and juice drinks ...
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Overview
Overview
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Executive Summary
Market
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Market Drivers
Market Size and Trends
Market Segmentation
Distribution
Consumer
Consumer
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The Consumer
Brand/Company
Brand/Company
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Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Development
The Consumer – Detailed Demographics
The Consumer – Attitudes and Behaviours
Attitudes Towards Non-Alcoholic Drinks
Prospects
Forecast
15th May 2007
Research carried out by Coca Cola shows that during lunch (11am-2pm) and, more surprisingly, the dinner period (5pm-8pm) soft drinks were the most ordered drinks at the bar.
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