Table of Contents
Introduction and Abbreviations
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- Definitions
- Carbonates
- Juice and juice drinks
- Bottled water
- Sports drinks
- Energy and stimulant drinks
- Smoothies
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Premiumisation through improvements to flavour
- Under-25s could be rewarding target for on-trade drinks
- Penetration of pure juice could be extended further
- Are men being neglected?
Executive Summary
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- Health is a prime driver of demand
- Premiumisation is a common factor
- Overall growth is slowing
- NPD also reflects concern for health
- Adspend shifts away from carbonates
- Avoidance of alcohol accounts for growing number of consumers
- Demographic trends favour further segmentation
Market Drivers
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- Five a day
- Prevalence of obesity has risen
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- Figure 1: Incidence of being overweight or obese among men and women, by age group, 1994 and 2003
- Slimming trend has influenced choice
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- Figure 2: Adults who are trying to slim, by gender, 1998-2005
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- Figure 3: Frequency of dieting, 2004
- Levels of exercise also rising
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- Figure 4: Key health and fitness club member statistics, 2000-05
- Government White Paper on Health – November 2004
- The prevalence of alcohol consumption is in overall decline
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- Figure 5: Trends in alcohol consumption, by gender and age, 2002-04
- Drink/driving
- Lunchtime drinking becoming increasingly frowned upon
- Rising incomes have facilitated greater consumption
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- Figure 6: Trends in consumer expenditure and PDI, 2000-05
- Increased segmentation by age
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- Figure 7: UK population, by age, 2000 and 2005
- Rising demand for organics
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- Figure 8: UK retail value sales of organic non-alcoholic drinks*, 2000-05
Market Size and Trends
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- Value sales outperform volume sales
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- Figure 9: UK volume sales of soft drinks, 2000-05
- Figure 10: UK value sales of soft drinks, at current and constant prices, 2000-05
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- Figure 11: UK volume sales of soft drinks, by sector, 2000-05
- Figure 12: UK value sales of soft drinks, by sector, 2000-05
- Per capita consumption up
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- Figure 13: Annual UK per capita volume consumption of soft drinks, by type, 2000-05
Market Segmentation
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- Carbonates
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- Figure 14: UK volume sales of carbonates, 2000-05
- Figure 15: UK value sales of carbonates, at current and constant prices, 2000-05
- Retail consumers switching to healthier alternatives
- On-trade demand more resilient
- New flavours have met with mixed response
- Could carbonates play the natural card?
- No/low-sugar sales have grown
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- Figure 16: UK sales of carbonates, diet vs regular, 2000-05
- Juice and juice drinks
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- Figure 17: UK volume sales of fruit juice and juice drinks, 2000-05
- Figure 18: UK value sales of juice and juice drinks, at current and constant prices, 2000-05
- Mixed fortunes of pure fruit juice
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- Figure 19: UK volume sales of pure fruit juice, 2000-05
- Figure 20: UK value sales of pure fruit juice, at current and constant prices, 2000-05
- Weak on-trade sales have hampered growth
- Consumers paying more for premium and functional juices
- On-trade sales set to recover
- Juice drinks register healthy growth
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- Figure 21: UK volume sales of juice drinks, 2000-05
- Figure 22: UK value sales of juice drinks, at current and constant prices, 2000-05
- Juice drinks generally seen as healthy alternative to carbonates
- No/low-sugar segment targeted for further growth
- Greater consumption by adults contributing to rising sales
- Bottled water
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- Figure 23: UK volume sales of bottled water, 2000-05
- Figure 24: UK value sales of bottled water, at current and constant prices, 2000-05
- Water at the centre of a healthier lifestyle
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- Figure 25: UK volume sales of bottled water, by type, 2003 and 2005
- Figure 26: UK volume sales of bottled water, by carbonation, 2003 and 2005
- Emergence of children’s sector
- Functional has been a focus for NPD
- Water proves attractive to brand licensees
- Sports drinks
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- Figure 27: UK volume sales of sports drinks*, 2000-05
- Figure 28: UK value sales of sports drinks*, at current and constant prices, 2000-05
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- Figure 29: UK value sales of sports drinks, by type, 2001-05
- Isotonic driving sports drinks category
- Energy and stimulant drinks
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- Figure 30: UK volume sales of energy and stimulant drinks, 2000-05
- Figure 31: UK value sales of energy and stimulant drinks, at current and constant prices, 2000-05
- Functions begin to overlap as offer diversifies
- Greater availability has facilitated growth
- Smoothies
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- Figure 32: UK volume sales of smoothies*, 2000-05
- Figure 33: UK value sales of smoothies*, at current and constant prices, 2000-05
- Health and convenience drive demand
- Own-label share increases
- NPD expected to encourage further growth
Distribution
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- Figure 34: UK volume sales of soft drinks, by distribution channel, 2000-05
- Carbonates
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- Figure 35: UK volume sales of carbonates, by distribution channel, 2000-05
- Juice and juice drinks
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- Figure 36: UK volume sales of fruit juice and juice drinks, by distribution channel, 2000-05
- Bottled water
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- Figure 37: UK volume sales of bottled water, by distribution channel, 2000-05
- Sports drinks
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- Figure 38: UK volume sales of sports drinks, by distribution channel, 2000-05
- Energy and stimulant drinks
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- Figure 39: UK volume sales of energy and stimulant drinks, by distribution channel, 2000-05
- Smoothies
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- Figure 40: UK volume sales of smoothies, by distribution channel, 2000-05
- Figure 41: UK volume sales of soft drinks, by distribution channel, 2005
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The Supply Structure
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- Companies and brands
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- Figure 42: Market presence of leading branded manufacturers in UK soft drinks sales, 2005
- Coca-Cola Great Britain & Ireland
- Carbonates
- Juice and juice drinks
- Other brands
- PepsiCo Intl Ltd
- Britvic Soft Drinks Ltd
- Juice drinks
- Dilutables
- Carbonates
- Bottled water
- Energy drinks
- Sports drinks
- Danone
- GlaxoSmithKline Nutritional Healthcare
- AG Barr Plc
- Unilever UK Ltd
- Nestlé
- Campbell Grocery Products Ltd
- Gerber Foods Intl
- Sunny Delight Beverages Co
- Highland Spring Ltd
- Innocent Ltd
New Product Development
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- No/low-sugar
- Extended range of flavours and ingredients
- Limited editions
- More natural image
- Sub-segmentation by age
- Functionality
- Rebranding
- Still taking preference over fizzy
- Packaging
- Forecast
Advertising and Promotion
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- Main media expenditure on soft drinks has declined
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- Figure 43: Main monitored advertsiers in the soft drinks category, 2000-05
- Juice and juice drinks gain the most
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- Figure 44: Main monitored advertisers in the soft drinks category, 2004 and 2005
- CCE brands dominate expenditure
The Consumer
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- European comparison of product use
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- Figure 45: Consumption of soft drinks, by country, 2005
- Trends in product use by type – winners and losers
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- Figure 46: Trends in penetration of soft drinks, by type, 2001-05
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- Figure 47: Trends in penetration of cola carbonates, by type, 2001-05
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- Figure 48: Trends in penetration of non-cola carbonates, by type, 2001-05
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- Figure 49: Trends in penetration of non-cola carbonates, by flavour, 2001-05
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- Figure 50: Trends in penetration of bottled mineral water, by type, 2001-05
- WH20 drinks what
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- Figure 51: Penetration of soft drinks, by type, by gender, 2005
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- Figure 52: Top three preferred soft drinks, by age, 2005
- Penetration and frequency of use
- Cola carbonates
- Non-cola carbonates
- Bottled mineral water
- Flavoured water
- Fruit and vegetable juice
The Consumer – Detailed Demographics
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- Carbonates
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- Figure 53: Penetration and frequency of drinking cola carbonates, by gender, age, household income, working status, region, presence of children and household size, 2005
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- Figure 54: Penetration and frequency of drinking non-cola carbonates, by gender, age, household income, working status, region, presence of children and household size, 2005
- Bottled water
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- Figure 55: Penetration and frequency of drinking bottled mineral water, by gender, age, household income, working status, region, presence of children and household size, 2005
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- Figure 56: Penetration and frequency of drinking flavoured water, by gender, age, household income, working status, region, presence of children and household size, 2005
- Fruit and vegetable juice
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- Figure 57: Penetration and frequency of drinking fruit and vegetable juice, by gender, age, household income, working status, region, presence of children and household size, 2005
- Consumption of soft drinks
- Bottled mineral water
- Health is a prime driver of heavy usage
- Ready-to-drink fruit and vegetable juice
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- Figure 59: Usage of ready-to-drink fruit and vegetable juice, 2002-05
- Concentrated growth through distribution
- Fruit squashes and cordials
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- Figure 60: Usage of fruit squashes and cordials, 2002-05
- Declining health for squash and cordials
- Colas
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- Figure 61: Usage of colas, 2002-05
- Cola consumers are cutting down
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- Figure 62: Agreement with selected lifestyle statements, by usage of colas, 2005
- Cola drinkers have negative health image of themselves
- Non-cola carbonates
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- Figure 63: Usage of non-cola fizzy soft drinks, 2002-05
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- Figure 64: Agreement with selected lifestyle statements, by usage of non-cola fizzy soft drinks, 2005
- Could carbonates become healthier?
- Appeal of energy drinks on the wane?
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- Figure 65: Usage of energy drinks, 2002-05
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- Figure 66: Agreement with selected lifestyle statements, by usage of energy drinks, 2005
- Users of energy drinks like to have a good time
- Brands vs own-label
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- Figure 67: Consumption of branded and supermarket own-label soft drinks, 2005
- Brands continue to hold sway
The Consumer – Attitudes and Behaviours
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- Figure 68: Reasons for non-drinking, October 2005
- Drivers and dieters lead the way
- Alcohol avoidance for health reasons has urban bias
- Driving new opportunities for growth
- Drinking not a family affair
- The rejection of alcohol is rising
- Detailed demographics
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- Figure 69: Reasons for non-drinking, by gender, age and socio-economic group, October 2005
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- Figure 70: Reasons for non-drinking, by presence of children, lifestage and Mintel’s Special Groups, October 2005
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- Figure 71: Reasons for non-drinking, by marital status, working status and household size, October 2005
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- Figure 72: Reasons for non-drinking, by region and ACORN category, October 2005
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- Figure 73: Reasons for non-drinking, by media usage, commercial TV viewing and supermarket usage, October 2005
- The Consumer – Attitudes
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- Figure 74: Attitudes towards drinking, October 2005
- Soft spot for soft drinks
- Alcohol key to socialising
- Parents most concerned about pricing
- Lunchtime consumers of alcohol in the minority
- Post-Christmas detox offers opportunities
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Attitudes Towards Non-Alcoholic Drinks
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- Figure 75: Repertoire of non-alcoholic drinks considered for purchase instead of an alcoholic one, October 2005
- Cola is first choice for many
- Fruit juice is also a popular choice
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- Figure 76: Repertoire of non-alcoholic drinks considered for purchase instead of an alcoholic one, by reasons for specifically avoiding alcohol, October 2005
- Drivers have a wider palate
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- Figure 77: Repertoire of non-alcoholic drinks considered for purchase instead of an alcoholic one, by statements about drinking, October 2005
- Detailed demographics
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- Figure 78: Attitudes towards drinking, by gender, age and socio-economic group, October 2005
- Figure 79: Attitudes towards drinking, by presence of children, lifestage and Mintel’s Special Groups, October 2005
- Figure 80: Attitudes towards drinking, by marital status, working status and household size, October 2005
- Figure 81: Attitudes towards drinking, by region and ACORN category, October 2005
- Figure 82: Attitudes towards drinking, by media usage, commercial TV viewing and supermarket used, October 2005
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Prospects
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- Implications of demographic trends
- Expenditure set to rise
- Health and wellbeing will remain important
- Alcohol consumption set to follow downward trend
- On-trade sales will continue to drive growth
Forecast
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- Going soft
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- Figure 83: Forecast of UK volume sales of soft drinks, 2005-10
- Heading for over 14 billion litres
- Wellbeing drinking
- New sectors expand fastest
- Changes among the big three
- Reaching £14 billion
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- Figure 84: Forecast of UK value sales of soft drinks, at current prices, Sterling, 2005-10
- Value adding counters increasingly competitive market
- Sectors at different stages of the price cycle
- Second-largest European market
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- Figure 85: Forecast of UK value sales of soft drinks, at current prices, in euros, 2005-10
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