“The major focus of the soft drinks market in recent years has been on sugar reduction, in response to consumer concerns about sugar and more recently in preparation for the introduction of the Soft Drinks Industry Levy. Sugar is not the only health factor influencing the market though, with a decline in alcohol consumption boosting the relevance of soft drinks as an alternative to alcohol.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage and Where People Drink Different Types of Soft Drinks
Frequency of Drinking Different Soft Drinks
Loyalty to Favourite Soft Drinks
What People Look for in a Soft Drink
Behaviours and Attitudes in Relation to Soft Drinks
Amount Drinkers are Prepared to Pay for Soft Drinks in On-trade
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Launch Activity and Innovation
26th October 2017
“Tea brand Tetley is using its experience in functional teas to tap into interest in health-boosting products in squash.” 
31st August 2017
“In running a Freshers’ sampling campaign Boost Drinks is reaching out to a key target group for energy drinks at a time when they are forming new habits.”
|
Scope for range development along with more prompts in the on-trade
