 Although small, this market is growing quickly and is now worth £105million. Premium soft drinks are more upmarket, adult soft drinks which usually come in premium packaged glass bottles and generally contain natural, more unusual and better quality ingredients e.g. Shloer’s white grape and elderflower juice and Belvoir organic ginger beer.Demand for more adult/better quality soft drinks has grown from, among other things: a rise in ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels to Market
Consumer
Consumer
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Consumer Usage
Consumer Attitudes – Drinking Occasions
Consumer Attitudes – Reasons to Pay More for a Soft Drink
Targeting Opportunities
Brand/Company
Brand/Company
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Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
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Appendix
Appendix – Broader Market Environment
Appendix – Consumer Usage
Appendix – Drinking Occasions
Appendix – Reasons to Pay More for a Soft Drink
Appendix – Targeting Opportunities
13th January 2010
With so much potential, why has this market struggled to take off and what can it do to redress this?
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