UK Soft Drinks Review Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK Soft Drinks Review market, including the behaviours, preferences and habits of the consumer.
The COVID-19 outbreak forced a sharp lift towards working from home, with many people expected to do more frequently in the future. This increased demand for soft drinks at home will continue to benefit selected soft drink types and formats. The shift towards working from home seen during the coronavirus pandemic saw an increased demand for soft drinks at home.
35% of people think there are not enough soft drinks to cater to adults. Various soft drink brands have established themselves with an adult-focused potitioning. However, the strong sense of a dearth of options suggests that smaller brands, or established ones with a broader target audience, have the opportunity to shake up the category by bringing a sense of newness to it.
The spotlight on sustainability is expected to endure, with 62% of adults citing plastic pollution at among their top five environmental concerns. Soft drinks are often highlighted as key culprits for single-use plastic packaging, as well as bottled water, so continuing to improve their green credentials and drive awareness could prove pivotal for the market to keep consumers on side.
High interest in functional benefits from soft drinks highlights the scope for these to cement their place in people’s diets by offering benefits beyond hydration and flavour. This can go some way towards combatting widespread concerns around sugar. Immune health in particular sparks widespread interest, the topic thrust into the public spotlight by the COVID-19 outbreak.
Read on to discover more details or take a look at all of our UK Drinks market research.
Brands: Coca-Cola, PepsiCo (Pepsi Max), Red Bull, Lucozade, Monster Energy, Robinsons, Innocent, Fanta, Schweppes, Fever-Tree, Evian, Morrisons, Marks and Spencer (M&S), CPress, Glacéau, Irn Bru, Capri-Sun, Rapscallion Soda, Arla Foods, Britvic, Suntory, Sanpellegrino, Premium Rosa, Erbology, Driftwell, Soulboost, Shloer, Volvic, Young’s, Nutiva, Del Monte, Waitrose, Good Earth, Purearth, Erbavoglio, God Morgen, Belvior, Punchy Peach, Nix & Kix.
This report, written by Angharad Good, a leading analyst in the Drinks sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The COVID-19/coronavirus hit the UK soft drinks market; the lockdowns and restrictions leading to loss of high-value on-premise and out-of-home retail occasions with the uptick in at-home occasions failing to offset this. The outbreak has put a heightened spotlight on sustainability and the nation’s health, accelerating the need for product development to address these to keep consumers on side. Linked to the latter, interest in functional benefits and alcohol moderation hold opportunities for soft drinks.
Angharad Good
Research Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.