Since Mintel last reported on the market for juice and juice drinks in 2004, sales value has increased by 20% to reach an estimated £3 billion in 2006. Healthy eating has been the key driver behind growth across all outlet channels, although trends in sales via the on-trade and leisure/horeca/vending have been most impressive due to higher average values.

Changes to standards governing the sale of food and drink in schools have favoured juice and juice drinks at the expense of carbonates and prompted a significant increase in NPD activity. Another important focus of NPD has been functionality, with the notable arrival of omega-3 within the juice drink sector.

This report examines the hypothesis that: “Sales of juice and juice drinks look set to enjoy an extended period of healthy growth, provided manufacturers remain in tune with consumer demands for healthy, convenient and enjoyable drinks. Calorie content and functionality will gain greater prominence as obesity remains high on the national agenda and consumers gain in their knowledge and understanding of nutritional issues.”