Table of Contents
Issues in the Market
-
- Definition
Insights and Opportunities
-
- Targeting workers at lunchtime
- Dieters are deterred
- “Try a new flavour week”
Market in Brief
-
- A healthy performance from an increasingly health-oriented market
- Star performers have led growth
- Non-retail sales have enjoyed above average growth
- Health will continue to drive future trends
Fast Forward Trends
-
- Trend 1: “A Mismatched Opportunity”
- General observations
- Market touchpoints/implications
- Trend 2: “See Through Brands”
- General observations
- Market touchpoints/implications
- Trend 3: “Mood and Food”
- General observations
- Market touchpoints/implications
Internal Market Environment
-
- Healthy eating
-
- Figure 1: Agreement with lifestyle statements about diet and health, 2001-05
- Is the cost of soft drinks in the on trade a problem?
-
- Figure 2: Agreement with statement ‘Soft drinks in pubs/bars are so expensive that I often have an alcoholic drink instead’, July 2006
- Parents still in control
-
- Figure 3: Agreement with lifestyle statements by social class, 2006
- On-the-go snacking
Broader Market Environment
-
- 5-A-Day
- Raising nutritional standards in schools
- Advertising code of conduct
- Lunchtime drinking is increasingly frowned upon
- Drink/driving
- Smoking ban expected to benefit sales of pub food
- Other factors
- Demographic trends
- Rising incomes encourage premiumisation and convenience
- Pocket money has increased too
-
- Figure 4: Average weekly income of 7-14-year-olds, 2002-05
- UK work culture promotes snacking
- Travel outlets offer key opportunities
Competitive Context
-
- Juice and juice drinks take increasing share
-
- Figure 5: UK value sales of soft drinks, 2000-06
- Competition mainly from within
- A smoothie takeover
- A wider perspective
Strengths and Weaknesses in the Market
Who’s Innovating?
-
- Demand for healthier products driving innovation
-
- Figure 6: Number of new RTD juices and juice drinks launched by product claim – in the UK, in the last 12 months
- Low/no-sugar claims
-
- Figure 7: Number of new RTD juices and juice drinks launched by product claim – Global, in the last 12 months
- Low GI
- Children are key target
- Interest in health influences flavours
-
- Figure 8: Number of new RTD juices and juice drinks launched flavour – UK, in the last 12 months
- Vegetable sector growing…slowly
- Functional properties
- Omega-3 enters juice market…
- …and so does Soya
- Heart health is also a target
- Other functional properties
- …and in the future?
- One-litre format dominates
- Organics keep low profile
Market Size and Forecast
-
- Focus on health rejuvenates sales
-
- Figure 9: UK on- and off-trade sales of fruit juices and juice drinks, by volume and value*, 2001-06
- Juice drinks have grown faster
-
- Figure 10: UK on- and off-trade volume sales of fruit juice and juice drinks, by type, by volume, 2001-06
- Figure 11: UK on- and off-trade volume sales of fruit juice and juice drinks, by type, by value, 2001-06
- Future potential
-
- Figure 12: Forecast of the fruit juice and juice drinks market, by value, 2006-11
Segment Performance – Fruit Juice
-
- Government campaign enhances image of pure juice
-
- Figure 13: UK retail sales of pure fruit juice, by volume and value, 2001-06
- On-trade sales show slower growth
-
- Figure 14: UK on-trade sales of pure fruit juice, by volume and value, 2001-06
- Ambient sector in decline
-
- Figure 15: UK retail sales of pure juice, by value and sector, 2001-06
- Functional juices add value
- Orange remains firm favourite
-
- Figure 16: UK retail sales of pure juice, by flavour by volume, 2001-06
- Vegetable juice remains at the margins…
- …and so do ethical juices
Segment Performance – Juice Drinks
-
- Juice drinks enjoy healthy growth
-
- Figure 17: UK retail sales of juice drinks, by volume and value, 2001-06
-
- Figure 18: UK on-trade sales of juice drinks, by volume and value, 2001-06
- Children’s brands dominate
-
- Figure 19: UK retail sales of juice drinks, by target age group, 2001-06
- Functionality offers further opportunities for growth
- Juice drinks get juicier
-
- Figure 20: UK retail sales of juice drinks, by juice content, 2001-06
- Cranberry enjoys greatest growth
-
- Figure 21: UK retail sales of juice drinks, by flavour, 2001-06
Market Share
-
- PepsiCo brands dominate in juices
-
- Figure 22: Retail sales shares of pure juices by manufacturer, by brand, 2001-06
- Britvic shoots ahead…
-
- Figure 23: Retail sales share of juice drinks by manufactuerer, by brand, 2001-06
- …while Ribena has struggled
- …and Oasis is chugging along
- Sunny D – make or break?
- Tropicana Go! set to make significant impact
Companies and Products
-
- Main suppliers
- Britvic
- Juice
- Juice drinks
- Coca Cola Enterprises (CCE)
- Gerber
- GlaxoSmithkline (GSK)
- PepsiCo
- Sunny Delight
- Unilever
- Other suppliers
- The Big J
- Calypso
- Del Monte
- Feel Good Drinks Company
- Grove Fresh
- Metro Drinks
- Orchard House Foods
- Rubicon
- The Serious Food Company
Brand Communication and Promotion
-
- Expenditure rises in 2005
-
- Figure 24: Main media advertising spend by manufacturer, 2002-06
-
- Figure 25: Main media advertising expenditure by type for juice and juice drinks, 2002-06
- Price promotion plays important role
-
- Figure 26: Selected promotions on juice and juice drinks, October 2006
Channels to Market
-
- On-trade experiences fastest growth
-
- Figure 27: Value sales of fruit juice and juice drinks by outlet channel, 2001-06
- Multiple grocers lead the way
-
- Figure 28: Value sales of fruit juice and juice drinks in the off-trade by outlet channel, 2001-06
- Forecourts forge ahead
- Greater freedom promotes growth
-
- Figure 29: Value sales of fruit juice and juice drinks in the on-trade by outlet channel, 2001-06
- On-trade eating provides further opportunities
- NPD provides impetus
- Foodservice gets in on the act
- Technical developments have improved vending
- Schools offer new opportunity
The Consumer – Who Drinks Fruit Juice?
-
- Juice consumption continues to rise
-
- Figure 30: Consumption of ready to drink fruit and vegetable juice in the last 12 months, 2002-05
- Targeting non-users
- Juice and juice drinks – a favourite
-
- Figure 31: Consumption of drinks, 7-14-year-olds, 2001-05
- Carbonates in sharp decline
-
- Figure 32: Consumption of soft drinks, 2002, 2003 and 2005
- Consumption frequency on the rise
-
- Figure 33: Number of small cartons/small bottles of fruit juice and fruit drinks drunk in the last week, 7-14-year-olds, 2001-05
- Packed lunches contribute to frequent consumption
- Home is most likely location for consumption
- On-the-go consumption – potential for growth?
The Consumer – When and How Often People Drink
-
- Consumption a frequent habit
-
- Figure 34: Frequency of consumption, June 2006
- Morning glory
-
- Figure 35: Time of consumption, June 2006
-
- Figure 36: Place of consumption, June 2006
- Cross analysis – time and frequency of consumption
- Attitudes and motivations
-
- Figure 37: Attitudes to health, June 2006
- Pursuing a healthy lifestyle
- Denial vs. indulgence
The Consumer – Where Do People Drink Fruit Juice?
-
- In-home consumption
- Frequent consumers start the day as they mean to go on
-
- Figure 38: Cross analysis of frequency of consumption and time of consumption, June 2006
- Out-of-home consumption
-
- Figure 39: Point balance between at home consumption and elsewhere, June 2006
-
- Figure 40: Cross analysis of home consumption, consumption out of home and time of consumpton, June 2006
- Who never buys?
Appendix
-
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Issues in the market
-
- Figure 41: Distance travelled, by UK consumers, 1972/73-2004
- Broader Market Environment
- Demographic trends
-
- Figure 42: Trends and projections in UK population (000s), by age group, 2000-10
- Figure 43: PDI and consumer expenditure, at constant 2000 prices, 2000-10
- Figure 44: Working population by gender, 2001-11
- The Consumer – Who Drinks Fruit Juice?
- Frequency definition:
-
- Figure 45: Consumption of ready to drink fruit and vegetable juice in the last 12 months, by demographic sub-group, 2005
-
- Figure 46: Consumption of other drinks in the last 12 months, 2002-05
- Figure 47: Consumption of fruit juice and fruit drinks, 7-14-year-olds, by demographic sub-group, 2005
-
- Figure 48: Number of small cartons/small bottles of fruit juice and fruit drinks drunk in the last week, 7-14-year-olds, by demographic sub-group, 2005
- Figure 49: Who buys most of the small cartons/small bottles of fruit juice and fruit drinks that 7-14-year-olds drink, by demographic sub-group, 2005
-
- Figure 50: Where 7-14-year-olds drink fruit juice and fruit drinks the most, by demographic sub-group, 2005
- The Consumer – When and How Often People Drink
-
- Figure 51: Detailed demographics – Frequency of consumption, June 2006
- Figure 52: Detailed demographic – Time of consumption, June 2006
-
- Figure 53: Detailed demographics – Place of consumption, June 2006
- Figure 54: Detailed demographics – Attitudes to health, June 2006
- The Consumer – Where Do People Drink Fruit Juice?
-
- Figure 51: Point balance between at home consumption and elsewhere, June 2006
- Figure 52: Cross-analysis of home consumption, out of home consumption and frequency of consumpton, June 2006
-
- Figure 53: Usage nets by attitudes to health, June 2006
Back to top