“The ‘convenient health’ positioning is currently a strong place to be strategically and the pure juice market should take greater advantage of it. This means widening its usage beyond being drunk at home or over breakfast to for example: the workplace; on-the-go occasions (ie the morning commute); adult lunchboxes; healthy energy boosting office beverages; and/or an alternative to alcoholic drinks within pubs/bars.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Usage
Venues Where Consumers Drink Juice/Juice Drinks
Consumer Attitudes to Pure Fruit Juice
Consumer Attitudes to Concentrated Fruit Juice Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Brand Research
Appendix – Consumer Usage
Appendix – Venues Where Consumers Drink Juice/Juice Drinks
Appendix – Consumer Attitudes to Pure Fruit Juice
Appendix – Consumer Attitudes to Concentrated Fruit Juice Drinks
6th July 2012
“19% of adult users drink fruit juice every day and facilitating this heavy usage approach with affordable standard prices holds significant potential for brands such as Don Simon in the longer term.” 
2nd April 2012
"The change of packaging has made a huge difference, but Innocent has succeeded through a mixture of luck and skill."
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Can brands break own-label’s market stranglehold?
