The fruit juice and juice drinks market is valued at £3.1 billion in 2009 and, while both volumes and values have grown in recent years, the category has been hit by consumers trading down and a reduction in investment in both advertising and innovation. The juice drinks sub-sector has outperformed fruit juice, as many consumers have traded down from the latter to the former, seeking both better value and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation – Pure Fruit Juice
Market Segmentation – Juice Drinks
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Usage of Fruit Juice and Juice Drinks
Frequency of Consumption and Factors Influencing Choice
Attitudes towards Fruit Juice and Juice Drinks
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Who’s Innovating?
Appendix – Consumer Usage of Fruit Juice and Juice Drinks
Appendix – Frequency of Consumption and Factors Influencing Choice
Appendix – Attitudes towards Fruit Juice and Juice Drinks
Appendix – Targeting Opportunities
8th June 2011
“Capturing the attention of young children is important but managing the transition to early teens is arguably more challenging yet crucial to adding value in the juice drinks category.” 
22nd November 2010
Data suggest that the market for fruit juice could utilise its energy-giving properties to harness interest from male consumers, who are currently under-represented in the category.
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Three quarters of consumers drink fruit juice or juice drinks, but despite this impressive penetration, the category has been losing out during the recession as consumers have narrowed their drinks repertoire.
