“A focus around energy provision should create standout in the market. Such propositions remain rare, however, this is an area the under-35s show above-average interest in.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage of Fruit Juice, Juice Drinks and Smoothies
Consumer – Reasons for Drinking Fruit Juice, Juice Drinks and Smoothies
Consumer – Choice Factors
Consumer – Attitudes towards Fruit Juice and Smoothies
Consumer – Attitudes towards Juice Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Consumer – Frequency of Drinking Fruit Juice, Juice Drinks and Smoothies
Appendix – Consumer – Reasons for Drinking Fruit Juice, Juice Drinks and Smoothies
Appendix – Consumer – Purchase of Fruit Juice, Juice Drinks and Smoothies
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes towards Fruit Juice and Smoothies
Appendix – Consumer – Attitudes towards Juice Drinks
21st February 2014
“Concerns about fruit juice’s sugar levels were evident even before the recent negative media coverage. Over a third (34%) of users said that the drinks contain too much sugar, while low sugar content was an important choice criterion for 29% of fruit juice shoppers.”
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How can the industry address concerns about the drinks’ sugar levels?
