NEW MARKET ENTRY STRATEGY
In our ever-more connected world, more and more businesses are finding their market is now a truly global one.
That means new territories to target, new customers to understand and to reach. That requires new market entry strategy - but where to begin?
Start with Mintel Reports - your guide through the big choices you need to make. The wheres, the whens and the hows.
Mintel Reports offers the global coverage you need to inform your market entry strategy decisions. The data to decide which regions take priority, the market overviews and competitor profiling you need for due diligence.
Our exclusive consumer research allows you to get to know your future customers before you meet them. To understand the trends, the similarities, the local differences.
And on top of that, we offer the sharpest insights into the opportunities of each potential new market and the ready-to-go recommendations that will help you hit the ground running. Fast.
About Mintel
We are Mintel. We are your eyes and ears in the markets that matter. The insights behind your next big idea. Your fingers on the pulse of innovation. Your interpreters of consumer trends.
MARKET STRATEGY
Identify the issues and opportunities that will guide your planning for growth; get the data you need to underpin it.
NEW BUSINESS DEVELOPMENT
Find the white space in your key segments; use our insights and recommendations to fill it.
NEW MARKET ENTRY STRATEGY
Pinpoint the major growth territories; map out the right routes through which to reach them.
CONSUMER BEHAVIOUR
Understand how your customers buy, think and react; and how their needs and motivations will evolve.
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