NEW BUSINESS DEVELOPMENT
New business development is all about knowing your customers, seeing the coming market trends and finding the white space in which you can innovate and stand out from the crowd.
Mintel Reports gives you that edge. It helps you find the right opportunities and the strategies to take them.
We give you the critical market information you need to support new business development. Fast access to market share, market size and forecasts. Robustly tested, rigorously assessed.
Our consumer research can tell you where the market is heading, and about the coming trends that will shape its future. So you can see where the spaces are, work out where you can win.
And forewarned is forearmed. We're focused on results, on exploring objectively the reasons for the success and failure of previous product launches. We can show you best practice, help you avoid the same mistakes.
About Mintel
We are Mintel. We are your eyes and ears in the markets that matter. The insights behind your next big idea. Your fingers on the pulse of innovation. Your interpreters of consumer trends.
MARKET STRATEGY
Identify the issues and opportunities that will guide your planning for growth; get the data you need to underpin it.
NEW BUSINESS DEVELOPMENT
Find the white space in your key segments; use our insights and recommendations to fill it.
NEW MARKET ENTRY STRATEGY
Pinpoint the major growth territories; map out the right routes through which to reach them.
CONSUMER BEHAVIOUR
Understand how your customers buy, think and react; and how their needs and motivations will evolve.
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