CONSUMER BEHAVIOUR
Consumer behaviour is right at the heart of everything we do. We are people people. We speak to them every day, we follow their buying habits, we see how they are changing in what they think and what they do.
No-one has consumer data like we have consumer data. Our exclusive research tracks consumer behaviour, consumer attitudes, habits, preferences and motives. It drills downs into detailed demographics to enable you to focus on key customer segments within your market, to identify new and emerging consumer needs.
And no-one understands consumer data like we understand consumer data. We look beyond the numbers to see how they fit with everything else we know - in market dynamics, technology, psychology, sociology. Context is king.
Knowing the consumer is critical to your business success. Our data can help you understand sales trends and identify opportunities for growth. And our interpretation of consumer behaviour, our insights and recommendations, can signpost the path to future success in meeting evolving consumer needs.
About Mintel
We are Mintel. We are your eyes and ears in the markets that matter. The insights behind your next big idea. Your fingers on the pulse of innovation. Your interpreters of consumer trends.
MARKET STRATEGY
Identify the issues and opportunities that will guide your planning for growth; get the data you need to underpin it.
NEW BUSINESS DEVELOPMENT
Find the white space in your key segments; use our insights and recommendations to fill it.
NEW MARKET ENTRY STRATEGY
Pinpoint the major growth territories; map out the right routes through which to reach them.
CONSUMER BEHAVIOUR
Understand how your customers buy, think and react; and how their needs and motivations will evolve.
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