“The rise of individual car use after COVID-19 is prominent for both essential trips and leisure travel, since only 12% of surveyed car owners reply their car use hasn’t increases for any of the listed occasions. With more time spent in cars, in-car health and safety has become a top-of-mind concern as car owners increasingly want to feel protected. As a result, active safety functions such as brake assistance and 360 degree camera and health-related car equipment such as healthy materials and car air purifiers have attracted more attention. Cars are increasingly becoming a space not only for road trips but also a relaxing space when parked and a place people want to personalise to feel at home. Brands who understand this shift in attitudes towards car usage will make more efforts to innovate in multifunctional car design and seize the broad range of opportunities that exist in areas such as information, services to leisure and retailing.”

- Keiyou Wang, Research Director

This report will look at the following areas:

Rise of in-car health and safety functions/accessories after COVID-19

Initially installed and retrofitted rates of different car functions

Awareness of dealing with emergency in-car usage

Driving satisfaction and car performances by price segments and brand provenance

Shifting attitudes towards car usage: rethink flexibility of in-car usage as a multi-functional space

Marketing opportunities associated with car usage