Car Usage Habits - China - April 2015
Car Usage Habits - China - April 2015

“With fierce competition in the market, car marketers not only need to create more appealing stories and use them to impress consumers, but also need to make their marketing approaches less intrusive and more interactive. There is also a new and untapped opportunity for brands to catch consumer attention by addressing health problems associated with overuse of cars.”

more
Report Price:
£3302.97
|
$4460.00
|
€3717.16
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Trend Application

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Trends in Car Ownership
The Consumer – How do Consumers Use Their Cars?
The Consumer – How do Consumers Feel About Driving?
The Consumer – Lifestyle of Car Owners
The Consumer –Target Car User Groups