Connectivity in Auto - China - November 2019
Connectivity in Auto - China - November 2019

“Although most car manufacturers have invested much in their independent in-car systems, most consumers use mobile-to-car connectivity instead to avoid extra data spending. Low equipped rate of advanced function is another reason that independent in-car systems are easily substituted by mobile phones. However, consumers have high expectations for future in-car functions, including autonomous driving, social functions and infotainment systems, which will open the door to a new world of totally ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Usage of Connectivity System
Choice of Data Service
Usage and Satisfaction of Connectivity Functions
Expected Functions in the Future
Optimal Pricing for Car Connectivity Data Services
Attitudes towards Car Connectivity
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations