“While lapsing during the COVID-19 pandemic, the meat reduction movement is expected to quickly rebound, driven by its perceived benefits related to health, weight management, sustainability and money-saving. However, meat substitutes must really deliver on these factors to reap the rewards from this trend.

A sharper focus on nutritional excellence and clean labels, and more tangibility around the environmental benefits of switching from meat, are needed. Importantly, compelling health and sustainability credentials can help to overcome the overpriced image of this market.

– Emma Clifford, Associate Director – Food and Drink Research UK

This report will look at the following:

The impact of COVID-19 on the meat substitutes market.

The outlook for the market in the re-emergence from the pandemic and recovery up to 2025.

The latest new product development (NPD) trends.

Consumers’ habits around meat eating and benefits associated with eating less meat.

Consumer behaviour surrounding and attitudes towards meat substitutes.