“Meat-free brands should be more vocal about exactly why they are a good choice in terms of animal ethics and the environment, as well as emphasising their nutritional credentials. These messages can make consumers feel holistically virtuous in their choice, helping to build a feel-good factor.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Meat Eating Habits
Reasons for Meat Reduction and Avoidance
Usage of Meat-free Foods
Attitudes towards Meat-free Foods
Qualities Associated with Meat-free Foods
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
31st August 2018
“A growing body of research suggests that men are rejecting ethical behaviours due to concerns that it is at odds with being considered masculine. There are therefore now opportunities for marketers to reposition environmentally-friendly behaviours as an important characteristic of masculinity in the 21st century.” 
27th June 2018
“The best of both worlds premise of plant-based burgers which look, feel and taste like real meat is a compelling one for many, and having been a hit in the US, launches in this space are poised for success in the UK.” |
Being more vocal about the ethical and environmental benefits of meat-free foods can tap into feel-good eating
