Books and E-books: Inc Impact of COVID-19 - UK - November 2020
Books and E-books: Inc Impact of COVID-19 - UK - November 2020

“Bookstores, especially independent bookstores, have been dealt a harsh blow by the pandemic, which will continue to be very difficult to navigate. A positive story to take from the outbreak so far, however, is that it has further highlighted people’s love of print books and reading, as well as how eager many are to shop in bookstores. It has also helped reinvigorate the digital books market.”

– Rebecca McGrath, Senior ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Impact of COVID-19 on Consumer Behaviour
Book Buying Habits
Reading Habits and Devices Used
Barriers to Purchasing Books
Reasons for Reading Books
Attitudes towards Books

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Company Activity
Launch Activity and Innovation
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information