“While e-readers are clearly regarded as the primary device people see themselves reading e-books on, tablets are part of a portfolio of other devices that book buyers would also consider, along with laptops and smartphones.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Book Buying and Reading Behaviour
Book Buying and Reading Considerations
Book Buying and Discovery
Attitudes Towards Books, Bookshops and Reading
Books and e-books Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size Forecast Scenarios
Appendix – Book Buying and Reading Behaviour
Appendix – Book Buying and Reading Considerations
Appendix – Book Buying and Discovery
Appendix – Attitudes towards Books, Bookshops and Reading
Appendix – Books and e-books Targeting Opportunities
27th June 2013
"Shoppers are continuing to increase their spend on clothing and footwear substantially, even in real terms. The category seems to be more important to consumers than ever." 
3rd February 2012
"Apple’s launch of an electronic textbook service comes after similar attempts by a number of companies that lacked the widespread distribution model represented by the iOS ecosystem. Given that the majority of digital book revenue comes from non-consumer books - such as manuals or textbooks – if Apple's attempt to ...
|
Is print doomed as a book format?
