“COVID-19 has provided a tailwind to previously slow growth in the cheese category, resulting in significant sales increases across each segment and for players both big and small. Consumers have used more cheese both at meals and as a snack during the pandemic, pointing to the importance of cheese’s inherent versatility during these uncertain times and moving forward. However, this sales spike is expected to be short-lived and high ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – Key Takeaways
Market Size and Forecast
Segment Performance
Market Factors
Market Opportunities
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
Cheese Consumption
Types of Cheese Consumed
Household Cheese Consumption
Change in Cheese Consumption
Reasons for Increased Consumption
Reasons for Decreased Consumption
Cheese Occasions
Cheese Attributes by Occasion
Cheese Attitudes
Interest in Cheese Innovation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands – Key Takeaways
Market Share
Competitive Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Companies and Brands
Food/Drink Consumer Segmentation
TURF Analysis – Cheese – Methodology
Correspondence Analysis – Cheese – Methodology
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Conservative spending and lost occasions will stifle sustained growth
