Cheese - US - June 2012
Cheese - US - June 2012

The cheese market, which didn’t fare well during the economic downturn, turned a corner in 2011 with a sales increase of 6.1%, reaching total U.S. retail sales of $18.9 billion. Sales continue to increase in 2012, not only for private label (which benefited most in the sagging economy as consumers traded down) but also for national brands, and particularly brand leader Kraft. With a rise in ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Natural Cheese
Segment Performance—Processed Cheese
Segment Performance—Cream Cheese/Cream Cheese Spread
Segment Performance—Cottage Cheese
Retail Channels
Retail Channels—Natural Supermarkets
Retail Channels for Cheese Purchasing

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Household Cheese Usage
Usage Frequency
Purchase Behaviors and Factors
Attitudes and Influence Factors in Cheese Purchasing
Impact of Race/Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Natural Cheese
Brand Share—Processed Cheese
Brand Share—Cream Cheese/Cream Cheese Spread
Brand Share—Cottage Cheese
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Tables
Appendix: Trade Associations