Cheese - US - May 2009
Cheese - US - May 2009

Despite, and in part because of, tough economic times, the cheese category is performing very well, growing 9% in 2008 and an expected growth of 4.2% in 2009. This report provides insight into the category from segment performance, to product innovations, to key consumer insights, as well as guidance for growth in the category over the next several years.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Natural Cheese
Segment Performance—Processed Cheese
Segment Performance—Cottage Cheese
Segment Performance—Cream Cheese/Cream Cheese Spread
Retail Channels
Retail Channels—Natural Food Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Personal Consumption of Cheese
Changes in Personal Cheese Consumption and Reasons
Sources of Cheese Bought
Cheese Consumption and Buying Patterns
Types of Cheese Eaten in the Household
Kids’ Consumption of Cheese
Cheese Consumption by Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Supermarket/Food Stores
Retail Channels—Mass and Other
Leading Companies
Selected Brand Analysis—Natural Cheese
Selected Brand Analysis—Processed Cheese
Selected Brand Analysis—Cottage Cheese
Selected Brand Analysis—Cream Cheese/Cream Cheese Spread
Brand Qualities
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures –Natural Cheese
IRI/Builders—Key Household Purchase Measures—Processed Cheese
IRI/Builders—Key Household Purchase Measures –Cottage Cheese
IRI/Builders—Key Household Purchase Measures—Cream Cheese/Cream Cheese Spread
Appendix: Simmons Cohorts
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations