What you need to know

For the majority of travelers, travel experiences have helped shape their view of the world and own identity. Travelers understand the value of these experiences in their life, and 69% agree that traveling is a better way to spend money than buying material things. This has provided the impetus for hospitality and tourism players to rebrand travel as an “experience” versus a “product” – enticing consumers with the promise of more authentic and immersive experiences.


For the purposes of this Report, Mintel has used the following definitions:

The “experiential traveler” is defined as an internet user aged 18+ who has taken at least one overnight trip for leisure purposes in the last 12 months and agrees that he or she travels to have new experiences.

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