US The Experiential Traveler Market Report 2020
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Experiential Traveler: Incl Impact of COVID-19 – US market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
“Experience” and “authenticity” are buzzwords within the travel industry, but finding ways to meet these demands is elusive. Nearly two thirds (62%) of travelers take trips in order to escape their everyday lives and the idea of “experience” is to augment this element of escape. Authenticity, meanwhile, serves to validate an experience and increase enjoyment of a trip. Importantly, travelers are willing to pay an upcharge for increased access to an experience, particularly if it means having a story to tell later. The COVID-19 pandemic’s shutdown of travel is unlikely to countermand these underlying drives, though it might extend the research period for people interested in traveling but unable to do so while nonessential travel is limited.
Written by Mike Gallinari, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
‘Experience’ has long been a buzzword in travel; but for many providers, the concept has been hard to pin down concretely. Shedding some light on the subject, the idea of experience appears to involve exploration and access, though these characteristics vary for different types of travelers. While the COVID-19 pandemic has had dire ramifications for the travel industry as a whole, the views on experiential travel that people have are likely to persist once the virus has run its course Mike Gallinari
Travel & Leisure Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.