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The Experiential Traveler - US - April 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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The Experiential Traveler - US - April 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Trends
Market Perspective
Market Factors

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The Experiential Traveler - US - April 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Interest in Travel Experiences
Travel Experiences Shape Identity
Travelers Prefer New Destinations and Local Experiences
Valuing Experiences over Things
Most Important to Vacation Experiences
Travel Experiences – Have Done or Plan to Do
Destination Inspiration
Activity Inspiration

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The Experiential Traveler - US - April 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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The Experiential Traveler - US - April 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer
Search

What you need to know

For the majority of travelers, travel experiences have helped shape their view of the world and own identity. Travelers understand the value of these experiences in their life, and 69% agree that traveling is a better way to spend money than buying material things. This has provided the impetus for hospitality and tourism players to rebrand travel as an “experience” versus a “product” – enticing consumers with the promise of more authentic and immersive experiences.

Definition

For the purposes of this Report, Mintel has used the following definitions:

The “experiential traveler” is defined as an internet user aged 18+ who has taken at least one overnight trip for leisure purposes in the last 12 months and agrees that he or she travels to have new experiences.

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