"A majority of consumers turn to some form of OTC (over-the-counter) pain management product to treat pain, with OTC internal analgesics remaining the dominate choice for pain relief, though external analgesics continue to experience faster growth. Looking forward, consumers’ need for pain treatments is not expected to change, and a preference for familiar brands will remain; however, store brand remedies are considered an acceptable choice in many cases and will ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Pain Experience
Pain Treatment
Source of Pain
Pain Management Information
Attitudes toward Store Brand Remedies
Attitudes toward External Remedies
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of OTC Pain Medication and Devices
What’s Working?
What’s Struggling?
What’s Next?
Select Brand Perceptions
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – The Consumer
13th March 2019
“Until recently, TENS (transcutaneous electrical nerve stimulation) devices have seen YOY growth within the OTC (over-the-counter) pain management category. Unable to sustain initial consumer excitement, TENS devices were the only segment to see sales decline from 2017-2018. The recent decline suggests lack of product innovation and the need to reach ... 
27th November 2018
“Excedrin utilizes their website and social media to connect with younger adult consumers by addressing root causes and triggers of headaches.”
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As familiarity with a remedy increases, so does store brand acceptance
