“Product recalls from major brands have plagued the market for OTC analgesic remedies, causing consumers to turn to private label brands, external ways to treat pain, and alternative remedies. Brands can consider various new product innovations as well as using social media to connect with consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Internal Analgesics
Segment Performance – External Analgesics
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Treating Pain
Determining How to Treat Pain
Attitudes Toward Pain
Consumer Segmentation/Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Internal Analgesic Tablets
Brand Share – Internal Analgesic Liquids
Brand Share – Internal Analgesic Feminine Pain Relievers
Brand Share – External Analgesic Rubs
Brand Share – External Analgesic Heat/Ice Packs
Brand Usage and Preference
Innovations and Innovators
Marketing Strategies
Social Media – Analgesics
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Information Resources Inc./Builders – Key Household Purchase Measures
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
26th March 2014
“Using OTC medication to treat pain is quite common, but recent negative press has scared consumers about the effects of too much acetaminophen. In response, McNeil Pharmaceuticals created a website to educate consumers about safe use of medications containing this ingredient.” 
9th December 2013
“Innovation is limited in the internal analgesics category. Advil breaks the mold with the promise of a faster-acting product, which can appeal to consumers who want immediate pain relief.”
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How to help brands differentiate from private label products
