“While sales of analgesics are increasing, the market is still up against a few challenges. A high degree of brand loyalty makes it difficult to get consumers to try new brands. Alternatively, opportunities for innovation present new usage occasions to grow market sales.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Product Usage
Reasons for Using
Purchasing Habits
Areas for Innovation
Product Format
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – OTC Internal Analgesics
Brand Share – External Analgesics: Rubs
Brand Share – External Analgesics – Heat/Ice Packs
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Market Tables
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
25th November 2014
“Consumers primarily shop at convenience stores for gas, or quick grab-and-go items like pre-packaged food, drinks, or cigarettes. Now, they will be able to easily get nonprescription medications at affordable prices, further increasing the level of convenience. This move by 7-Eleven may spawn other c-store competitors to offer similar over-the-counter ... 
4th November 2014
“After a brief hiatus, Tylenol PM is back on store shelves, which will shake up competition in the OTC sleep aids and analgesics category.”
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How can companies innovate in the analgesics category?
