“The autumn seasonal events continued to rise in value during 2016, in line with the fairly positive consumer sentiment and willingness to spend. With the retail market facing a challenging 2017, it is difficult to predict whether spending on these events will be significantly impacted. Back-to-school sales should remain resilient, while Halloween and Bonfire Night can be marketed as an opportunity for family entertainment and quality time spent together.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size
Retail Sales across the Year
Online Retail Sales across the Year
Advertising Spend across the Year
Black Friday and Christmas
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Purchasing for Halloween and Bonfire Night
Retailers Purchased From – Halloween and Bonfire Night
Shopping Behaviours – Halloween and Bonfire Night
Purchasing for Back-to-School
Where School Uniform is Purchased
Purchase Drivers for Back-to-School
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
10th October 2017
“Consumer spending on Halloween continues to rise, with more people buying into the event than ever before. However, a more challenging outlook for consumer could impact market growth in 2017. However, seasonal product launches continue to fuel demand among Millennial shoppers.” 
30th August 2017
“M&S has a strong position in the UK back-to-school market. However, this new initiative confirms that the retailer wants to grow its share of the market. The move to bolster its in-store children's footwear service not only aligns with the brand’s strengths in quality and fit but is also ...
|
Marketing to dads
