“The recent performance of seasonal retail sales illustrates how susceptible these events are to macroeconomic changes. Following strong growth in consumer spending throughout 2018, with Valentine’s Day, Halloween and Bonfire Night all witnessing a significant uplift in consumer expenditure last year, the outlook appears to be more challenging. Consumers cut back Valentine’s Day spending in 2019, likely due in part to the ongoing political uncertainty in the UK ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Sizes
Retail Sales
Online Retail Sales
Market Drivers
Black Friday and Christmas
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Back-to-School
Halloween
Bonfire Night
Valentine’s Day
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brands and Companies – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
27th February 2020
"Retailers will benefit from focusing efforts into making gifts personalised and customisable as gender stereotypes are becoming less marketable with consumers’ fatigue around seasonal events and concerns around sustainability become more apparent." 
28th October 2019
"Halloween is a multi-million pound retail event. The vast majority of Halloween products are purchased offline and at supermarkets. Traditional fancy dress retailers that do not have a considerable physical presence should strongly consider pop-up shops to get their products in front of more consumers."
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Sustainability comes to the forefront
