“Social media carries the pulse on which the digital generation keep their fingers to keep one step ahead with emerging health trends and ingredients. As such, it is an ideal platform for food companies to identify innovation opportunities – although with a need to cut through all the noise in doing so. Companies which are able to quickly react and translate these into NPD – and get out before the trend fizzles ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Healthy Eating Intentions
Reasons for Eating Healthily
Perceptions of Personal Intake of Foods and Macronutrients
Uptake of and Interest in Selected Health-Related Eating Habits
Attitudes towards Healthy Eating
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
27th September 2017
“As new research offers further conflicting advice about just how much fruit and vegetables people should be eating, the core issue remains that a sizeable share of the population are simply not eating enough. This suggests that retailers can move away from focusing on exact quantities, and instead simply encourage ... 
15th September 2017
“Naturya’s use of agave syrup and ‘superfood’ ingredients in its new conserves should appeal. However, the growing presence of low- and reduced sugar sweet spreads means the brand must make the case for why its products are worth paying more for.”
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In the crowded ‘superfood’ space, innovation has to deliver on all-round healthiness
