“Working against light/diet foods is a mentality, where the focus is not on cutting out the ’bad’ ingredients (fat/sugar), but on eating highly nutritious food to boost your health. As such, products which place a strong emphasis on their nutritional excellence are likely to chime among many consumers. Drawing attention to the specific benefits can create more tangibility”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Healthy Eating Intentions
Personal Weight Management
Behaviours Relating to Healthy Eating
Factors Deemed Important when Looking for Healthy Food
Attitudes towards Healthy Eating
Attitudes towards Healthy Eating Initiatives
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
29th September 2016
“Given the strong unmet demand for high-protein bread, the rising profile of plant-based proteins and interest in positive nutrition, the Warburtons Protein launch is timely and bang on trend.” 
26th September 2016
“Unilever’s Knorr brand is putting a new angle on dry recipe mixes through emphasising the natural ingredients, so can look to appeal to those looking for all-natural easy recipe ideas.”
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Retailers can provide more guidance on healthy eating, helping to promote store loyalty
