UK Attitudes towards Eating Healthy Market Report 2022
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The UK Attitudes Towards Eating Healthy market report identifies consumer attitudes towards healthy eating, the impact of upcoming HFSS restrictions and healthy product innovations. This market report covers the market size, market forecast, market segmentation and industry trends for the Healthy Eating Market in the UK.
The COVID-19 outbreak has increased many people’s emphasis on healthy diets. However, the income squeeze will dampen the healthy eating market due to perceptions that it is harder to afford healthy products on a budget.
The rise in comfort eating, combined with the lack of physical activity associated with the pandemic, look to have worsened the nation’s weight problem. As part of their obesity strategy, the Government has also confirmed plans to move ahead with upcoming restrictions on the promotion and advertising of HFSS food and drink, putting pressure on retail and foodservice to provide healthier products.
Underpinned by the rise in eco-consciousness, the prevailing ‘holistic health’ ethos is increasingly extending to that of the planet. The combination of human and planetary health is a key healthy eating market trend, one that will see food and drink companies harness the benefits around both.
Mintel’s reporting on healthy eating statistics in the UK expect the ‘Food as Medicine’ concept to gain traction as many consumers are looking beyond modern science and putting their faith in the medicinal properties of ingredients discovered and used by our ancestors.
Healthy food brands in the UK will need to supply the growing demand for weight management products and nutritionally complete meal replacements.
The ‘good for me, good for the planet’ mindset is going to become further ingrained, which will see a growth in the healthy eating market size due to increased demand for healthy products that are sustainable and budget-friendly.
‘Ancient wisdom’ offers a route for brands to benefit from positive associations outside explicit health claims; healthy food brands in the UK can tap into the benefits consumers already associate with certain ingredients.
Read on to discover more details or take a look at all of our UK Food & Drink Market Research.
This report, written by Emma Clifford a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
“Propelled by the pandemic-driven rise in both eco- and health- consciousness, the prevailing ‘holistic health’ ethos is increasingly extending to that of the planet, and a very powerful proposition will be created through bringing together benefits around both. The popular concepts of ‘food as medicine’ and ‘mood foods’ continue to offer opportunities, within which the power of ‘ancient wisdom’ can be harnessed.”
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.