The market for cold and flu remedies and decongestants has grown by some 13% in real terms between 1995 and 2000, fuelled by growing consumer confidence in self-diagnosis and medication, and the wider availability of stronger branded formulations with GSL licences, offering convenience and efficacy. Mintel last covered this subject in September 1998.
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Overview
Overview
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Executive Summary
Market
Market
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Market Drivers
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Market Segmentation
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Consumer
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The Consumer
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