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This report covers the UK consumer market for cold and flu remedies, cough remedies and decongestants (for ease of writing, sometimes referred to as winter remedied)
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Use of Cold and Flu Remedies
The Consumer – Format of Cold and Flu Remedies
Consumer – Factors Influencing Choice of Cold/Flu Remedy
Consumer – Attitudes towards Cold and Flu Remedies
Target Groups
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – Brand Communication and Promotion
Appendix – Use of Cold and Flu Remedies
Appendix – Consumer – Format of Cold and Flu Remedies
Appendix – Consumer – Factors Influencing Choice of Cold/Flu Remedy
Appendix – Consumer – Attitudes towards Cold and Flu Remedies
Appendix – Target Groups
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