Cough, Cold, Flu and Allergy Remedies - UK - April 2014
Cough, Cold, Flu and Allergy Remedies - UK - April 2014

“In 2013, the cold/flu and allergy relief remedies market benefited from increases in product launch activity and marketing activity. Going forward, brands could look to more specifically target the key young adult demographic, who are the most likely to suffer from cold/flu and allergy-based ailments, as well as encouraging people in general to prepare ahead of both cold/flu and hayfever seasons, stocking up on products in advance.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Ailments Suffered
The Consumer – Treatments Sought
The Consumer – Behaviours during Cold/Flu Season
The Consumer – Attitudes and Behaviours Related to Allergies
The Consumer – Purchase Influencers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Brand Perceptions and Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Brand Perceptions and Social Media
Appendix – Demographic Overview
Appendix – The Consumer – Ailments Suffered
Appendix – The Consumer – Treatments Sought
Appendix – The Consumer – Behaviours during Cold/Flu Season
Appendix – The Consumer – Attitudes and Behaviours Related to Allergies
Appendix – The Consumer – Purchase Influencers